Make it personal.
Personalisation beats price. What proves you know the recipient gets photographed, not binned.
From cake to closed.
Access to the accounts you can't reach otherwise.
The logic behind it
Attention is the hardest currency in sales.
We call it underpriced attention. Software made outreach almost free, but made nobody care more. In the physical world, attention is still worth something.
That's why you don't buy cake. You buy a memorable moment with your target account that no one swipes away.
Why Süßakquise exists
I know what works. I did it. It just cost too much time.
I’m Florian Steven Rech, Enterprise B2B sales rep. Handwritten cards, personal surprises: it works, but it ate time.
AI automates the rest by tomorrow. The secret sauce is the part that doesn't scale: every cake personalised, every card handwritten. We do that for you. Your calendar stays full.
When I saw a similar concept running super successfully in the US, I thought like the Rocket Internet founders: hey, I can do that too. For Germany, and better.
What we believe
Three rules for attention that sticks.
Be bold.
Test the weird idea. Find the hack. Do it 1,000x before your competition catches on. Today, that’s cake.
Break the fourth wall.
What physically sits in the office is harder to swipe away and sticks in memory.