Everything you need to know.

Access to your most important accounts. You give us the target person and the message. We put your message on a personalised cake and the cake on your target account's desk. Your Sales Rep turns it into a meeting.

PipeGen MCP turns account intelligence into pipeline. It connects your AI with Süßakquise, so ChatGPT, Claude & Co. can use the context they already have access to – for example from your CRM – to build a personalised campaign for an existing customer, a stalled deal or a new target account.

No copying CRM notes. No rebuilding account context. No manually filling out our order form. Your AI does the work. You approve.

What we are responsible for: PipeGen is our server, and every connection runs through a personal sign-in to your Süßakquise account. It therefore only ever sees your own data – enforced technically, not as a request. PipeGen also only receives what your AI itself sends it in a single call: connecting it gives Süßakquise no access to your CRM, your other connected tools or your AI conversations. Whatever arrives lands as campaign and order data inside your account. You disconnect the link yourself in ChatGPT or Claude, and access stops immediately. Cakes and target addresses are handled as always: address used for delivery only, deleted 14 days after delivery – or 14 days after a cake expires unclaimed.

What you are responsible for: Your ChatGPT or Claude access runs through your provider – how that provider stores, analyses or trains on your prompts is between it and you, not us. The same goes for what your AI passes on to PipeGen and who in your team may use the connection. If your AI hands us addresses because you asked it to, that is your decision, inside your provider's rules.

Human in the loop: No campaign goes out just because an AI drafted it. You review and approve – exactly like the order form.

Cake aside: our website is loud. What reaches your target is not.

Packaging, handwritten card, emails: everything is deliberately quiet, warm and considered. Think premium concierge, not marketing campaign. Personal and made for your recipient.

Apart from one tiny URL on the postcard, there is no Süßakquise branding. The packaging doesn't mention us at all. The only visible lettering reads: "Eine persönliche Lieferung, mit Sorgfalt organisiert." That's it.

If you already know the delivery address, we don't email your target at all. Only when an address is missing and we can't find it ourselves do we reach out. Those emails come from manufaktur@suessakquise.io, with "Tortenmanufaktur" as the sender — not Süßakquise.

Our job is to make you look thoughtful and open the door. The experience should be worthy of the relationship you want to build. If you come back for the next 100 cakes, we've done ours.

Every cake comes with a handwritten postcard. On that postcard, we write your name and contact details. Many people will reach out to you proactively, but results improve dramatically when you actually do the follow-up yourself.

There is no such thing as a free lunch, but this one comes damn near close. And even for a free lunch, all we can do is bring the horse to the water... we can't make it drink.

In principle, yes. In Germany, postal B2B direct marketing – unlike cold email outreach – is generally permitted without prior consent, as long as no objection has been raised (§ 7 UWG). For processing personal data, direct marketing can rely on a legitimate interest (Art. 6 Abs. 1 lit. f GDPR).

Our recommendation: send exclusively to the business address, be transparent about sender and marketing purpose, and respect the information and objection rights under Art. 14 and 21 GDPR. No office address handy? LinkedIn, Google or the company website usually reveals it. For cold caking, the official company address is enough.

Take particular care with the public sector, ongoing tenders and recipients with strict gift policies.

We can't guarantee that your specific mailing is permitted, and it is the buyer's responsibility. So before sending, always check the applicable laws, data protection duties and compliance policies of the recipient company.

As a rule, no, but practice knows exceptions. At official joint work meetings on site – workshops or project wrap-ups, for example – a cake you bring along can be acceptable as the usual refreshment for a shared coffee break. By post or courier, however, you should only send it after checking with the recipient beforehand.

Easiest: send the cake to yourself in advance and bring it along to the meeting. Or tick the relevant box at checkout – then your recipient decides for themselves whether they want to accept the cake, and can provide a suitable delivery address if needed.

Complying with internal compliance policies is the buyer's responsibility. We can't guarantee any specific compliance treatment – so before sending, always check the rules that apply to you and to the recipient company.

Quick legal note: In Germany, business gifts are generally subject to a €50 threshold per recipient and year (§ 4 Abs. 5 Satz 1 Nr. 1 EStG).

That's exactly why our cakes are designed as team portions for the shared refreshment of several people – not as a gift for an individual. That way the order can be documented as a personalised team cake for shared consumption.

The idea behind it: where a gift is demonstrably handed over to a clearly defined team for shared consumption, the value can be split across several recipients. With €100 and four recipients, that works out to €25 per person.

Our tip: document the concrete team size directly in the order, e.g. "c/o Max Mustermann & team".

Separate compliance rules remain unaffected, including § 299 StGB. Individual companies may also have stricter or complete gift bans.

Complying with tax rules and internal compliance policies is the buyer's responsibility. We can't guarantee any particular tax or compliance treatment – so before sending, always check the rules that apply to you and the recipient company.

In short: the accounts that make or break your quarter. For everything else there are platforms, for these there's us. And here's how you start: a pilot with 10–20 target accounts per Sales Rep, clean timing, a clear owner for follow-up. That's how we prove the business case. And once you see it works, we take on the next 1,000. That's when you'll really start having fun.

The only question: is access to the account worth €120 to you? If yes: send the damn cake.

You pick your target accounts and design your cakes in 60 seconds. From then on, we take care of the rest: cake, packaging and shipping. As soon as the cake arrives at your target, your sales team takes over the follow-up.

Under 10 cakes: €120 per recipient. From 10 cakes: €100 for every cake in the order. Delivery included. Expensive for a random lead. Cheap for access to exactly the accounts that could make your quarter. That is why we are built for target accounts, not mailing lists.

No. Because every cake is made to order and spoils quickly, there is no statutory right of withdrawal (§ 312g para. 2 German Civil Code). As soon as your order is paid, the cakes go straight into production.

So choose your targets and the inscription with care. If something is wrong, tell us before the cake is baked and we'll see what we can still change.

For attention: yes. Your sales pipeline is on you: we put your message on the right desk, and you do the follow-up while the cake is still the talk of the office.

We open the door. Walking through is up to you. You can lead a horse to water, but you can't make it drink.

The idea isn't new: personalised gifting in ABM has existed forever. Daymaker, a US company, discovered cold caking at a meeting-booking contest and scaled the idea. Today, Daymaker primarily automates birthday cakes for employees as a lightweight HR tool. Süßakquise takes cold caking in the other direction: new business sales, with an extremely hard focus on breaking into target accounts.

Very good. And yes: it really is meant to be eaten. Our cakes are handmade in a German cake manufactory. You can choose between lemon cake with lemon cream filling, strawberry cake with strawberry topping filling and chocolate cake with nut nougat filling.

Because getting attention is good. Leaving behind a damn tasty cake while you do it is better.

Süßakquise is a concierge service: you give us the brief, we turn it into your cake. Colours, logo and your personal message are printed onto an edible fondant topper that sits on top of the cake and gives it its individual look.

Everything you enter in the form about your target account, your message and the design you want flows into the making of it. You can also add an inscription of up to 70 characters and a greeting card with a personal dedication.

Intact and ready to make an entrance. The cake needs no refrigeration and ships in packaging developed specifically for cake delivery. Tailored inlays keep the cake securely in place, while additional protection safeguards delicate decorations. Every cake is packed by hand, and the purpose-built cartons have been extensively tested to protect it throughout transport, so it arrives safely at your target account.

Yes. You enter the intended delivery date when you click "CREATE MY CAKE" and start your campaign. We recommend ordering at least two weeks in advance: that gives us time for questions or changes, to bake the cake and deliver it exactly on the intended day, and you time to plan the follow-up. If a design would not survive the travel, we will let you know and make another suggestion.