Everything you need to know.

Personal outbound for your most important accounts. You give us the prospect and message. We turn it into a custom-lettered cake and get it onto the right desk. It gets opened, discussed across the office and gives your follow-up a reason to be answered. In short: we do not sell cake — we open the door to the meeting.

In short: the handful of accounts that make or break your quarter. For everything else there are platforms — for that handful, there's us.

Four accounts that matter? A cake with your message on it — photographed, talked about across the office, answered. Meanwhile your competitors send email number 47 straight to spam.

Two profiles, one problem: reaching the right person. Sales teams use it to reach their named accounts — 5–10 target accounts, coordinated timing, a follow-up that lands instead of rotting in spam. HR and employers use it to reach their team — Christmas, birthdays, just because: recognition with a name on it that keeps people longer than some pay rises.

For both: we don't cake the whole industry. We cake the accounts that decide your quarter — every recipient individually, every message personal.

The idea is called "cold caking" and comes from Oslo: founders sent pitch cakes to VCs — launched under the company name Jubelbud, August 2025. Sales teams adopted the playbook for enterprise accounts, strategic buyers and partners who ignore cold emails and LinkedIn messages. Daymaker took it to the US; Süßakquise is bringing it to Germany.

Pick 5–10 target accounts, not 500 — if you wouldn't take a meeting with that account, don't send it a cake. Period. Write one line, not a paragraph: who you help, one result, one next step — if it doesn't fit on a cake, it isn't sharp enough. The QR code goes to your booking page: scan, calendar, done — nobody types out a URL.

After that, speed wins: follow up the same day or the day after, while the office is still talking about it.

Our part: the cake and the wow. Yours: the accounts and the follow-up.

Yes — for attention. Usually for meetings. Never as a magic wand.

The concept is proven: Daymaker brought it to the US, where it's become part of everyday sales. In Germany hardly anyone knows it — send now and you grab the first-mover advantage before your competitors catch on.

It only carries what's solid: a sharp target, a clear message, a timed follow-up — and a company worth meeting. The cake opens the door; walking through is on you.

No meeting guarantee — it's an attention play. It fails predictably: wrong target (a cake to the wrong person is expensive noise), outdated address (offices move — check before we bake), weak message (frosting won't save a pitch) and missing follow-up (the cake creates the moment — asking is your job). And bad timing: no frosting fixes a company that isn't ready yet.

When your list is unqualified: learn by email first, it's cheaper. When nobody owns the follow-up: the cake creates the moment, following up is on you — otherwise it's a wasted cake. When your message is generic: "We help companies grow" doesn't deserve frosting. And when legal or the gift policy says no: check regulated industries and public-sector buyers first and keep the value modest.

Cold email is built for learning at scale. Süßakquise is built for the one moment that really matters — and sticks. The ROI maths is different: a cake to the right target account is cheap next to the value of a single partner meeting. The same cake to a random lead is expensive spam. So: use email to learn — and the cake when you know exactly who you want to reach.

The rule is simple: gifting works when the account can tell it wasn't mass-sent — personalisation beats price, at every budget. Account cake with their logo, congrats on a won deal within 48 hours, or a handwritten note: the strongest ideas prove you actually know the recipient — and get photographed instead of binned. Anything that looks like a promo freebie is trash with a logo.

Under 10 cakes: €120 per cake. 10 or more: €100 — the lower price applies to your whole order automatically. Delivery straight to the person included. Compare that to what a qualified lead costs you today — your Customer Acquisition Cost: tool stack, data providers, agency, SDR salary — and the pitch still lands in spam. A cake to the right account is cheap by comparison: it opens the meeting your competitors never get by email and LinkedIn.